"We want to change the mentality of people away from the belief that they're not the kind who do heroic deeds to one where they think everyone has the potential to be heroic," he says. "Mentality plus opportunity ideally equals heroic action." ...
"For instance, heroes are sociocentric — they come to others in need, make other people feel central — so a challenge each day might be to make people feel special, give them a compliment," he explains. "It's not heroic, but it's focusing on the other, and once you get used to it, you can develop other heroic habits. Also, heroes are always deviants — in most group situations, the group does nothing, so heroes have to learn how to break away from the pull of a group, be positive deviants, dare to be different."
via Guest Blog: Too Hard for Science? Philip Zimbardo--creating millions of heroes.